Trilogy Publishing Manager will enhance your marketing activity and give you the power of knowledge at your fingertips. The functionality includes Campaign and Media Management, Performance and Prospect Analysis together with Mailing Management and Catalog Production.Back
By analysing customers' buying habits and interests it is possible to target mailings to those most likely to be interested in buying, thereby increasing sales probability.
Rather than mass mailing with a high level of wastage you can reduce mailings to targeted groups most likely to buy.
By closely matching supply and demand, stock holdings can be reduced. Promotions can be used to reduce stocks of slow moving books.
Short product lists can be produced very quickly in response to inquires such as "what other titles do you have by this author?"
Full catalogues can be easily produced by transferring data direct to Quark, InDesign or similar third party software. A comprehensive select and sort process is provided to extract and format data with a variety of transport methods including XML.