Trilogy Publishing Manager will administer your marketing. Promotional deals can be specified and costs can be allocated to provide media management, campaign performance and prospect analysis.
The system also can provide a sales forecast and stock order reserve based on the performance of past campaigns. All special deals, delivery charges and prices will be automatically displayed in order processing based on the promotion code. Targeted catalogues can be produced using the Catalogue Production Module from stored data in the Stock Module.Back
By analysing customers' buying habits and interests it is possible to find hidden trends, thereby increasing sales probability.
Response rates as well as profit and loss can be displayed against each campaign to ensure the marketing budget is wisely deployed.
By closely matching supply and demand using historical campaign data, stock holdings can be reduced without affecting delivery. Promotions can be used to reduce stocks of slow moving products.
Short production lists with images and prices can be printed or emailed very quickly in response to enquiries such as, "what other books do you have on this subject?"
Full catalogues can be easily produced by transferring data direct to Quark, InDesign or similar third party software. A comprehensive select and sort process is provided to extract and format data with a variety of transport methods including XML.